How Does Packaging Affect Sales of A Product?

The packaging of a product is considered one of the most important factors in terms of sales and marketing specifically in the FMCG industry. All it has to do is with glamor, eye-catching fonts, graphics, and design; make sure it still looks unique.

Why Care So Much About The Looks?
Packaging is a significant part of sales and marketing as effective product packaging acts in a positive way to grab customer’s attention, this is why entrepreneur or marketer pays heed to the power of packaging.

Defining Product Packaging
Enclosing your product in an appropriate manner before selling it out is called packaging. It varies from content to content, for example, food items need extra attention and secure sealing while packaging. To sum up, product packaging covers the entire process of designing, manufacturing and enclosing the product before selling. Therefore, product packaging is quite an impactful component of marketing.

Factors Affecting Sales Of Product With Respect To Packaging
Be it a loud red color or a dynamic iconic body shape, a catchy slogan or a stylish typography; it grabs the buyer’s attention and ultimately bought.

Being Unique
Pointed or sharp cusps projecting from the product are an unusual thing and attract a person’s attention. Just like the characters of various action movies in Hollywood, like the X-men Wolverine having blades coming out of his knuckles attract many viewers towards him. Similarly, the body shape and style of a product attract a consumer’s concentration towards buying it before it falls off in somebody else’s cart.

Simple Yet Elegant
If you are not interested in making your brand packaging loud and extravagant, it is even better to keep it simple yet different. Even brands with decent graphics are sold out sooner if only the decency is worth appreciating. Keep the colors light yet speaking volumes intrinsically and make it stand out by stylizing the content on the package.

Emotional Engagements
Colors play a vital role in the Psychology of emotions as found by a study that emotional responses to colors of the brand determine the decision buyer would take. Bright versus neutral colors were observed to activate intensive activity in certain brain regions and so, influencing buyer’s emotional responses in the context of positive or negative emotions. A dry and dull, plain packaging would magnify an already pissed customer rather than easing him down.

Non-Verbal Cues To Packaging Of Product
It has been found that there are 16 primal cues in emotions that can help brands connect with their customers emotionally. Bio-motive triggers can lead to instinctual reactions on seeing a product packaging.

Be Practical
Being innovative and creative should be the slogan but in doing so do not forget the practicality or purpose of your product. If an egg carton is designed to be hollow with a lid, closing on it then let it be and keep it that way. Practicality matters a lot otherwise packaging if useless can lower the sale.

Branding Your Product
The packaging design and graphics should be consistent with branding and marketing strategies. Keep the package eco-friendly, luxurious, spacious, modern and creative at the same time.

Be Well Learned Beforehand
Knowing nothing about a product you are going to sell out in the market would be the biggest flaw. Until and unless you are aware of the contents and the complete background of the product, you cannot design the right package.

Create A Lasting Impression
Customer representatives who are advertising for a particular brand pay special heed to their own selves too. This shows how important appearance is whether it is for a package or a human outlook. A well-defined and appropriate packaging having all the perfections residing in it and on the outside too will surely attract consumers.

Nowadays, premium quality packages are introduced by companies that save one from the hassles of drawing out a systematic plan for designing packages. You can get Custom Packaging Design by TheCustomBoxes in a short period with quality guaranteed.